Consultancy Project: Luxury Fashion Marketplace
As part of our Master program, my ESCP fellow mates and I worked as consultants for the best branding agency worldwide, Landor. Our final goal was finding solutions aimed at breaking the e-commerce waste cycle; in order to do so, we did primary and secondary research and used multiple marketing strategic frameworks. We started by adopting the Luxury Fashion marketplace as a point of view and we mapped the customer journey and found the most relevant pain points that needed to be specifically addressed. Finally, we carried out primary research based on interviews and surveys that supported our analysis with actual data. In the end, we presented our study in front of the Landor top managers from Paris, London and New York. Read the full article here:
